These days, there’s so much pressure to ~be an influencer~

Grow your following. Build your brand. Sell the thing

But when we tell ourselves we need to be an influencer, that’s when we try too hard 🫠

You overthink captions. Second-guess every post. Your content starts to lose your voice.

So instead of trying to be an influencer, be a good influence.

A good influence teaches, inspires and helps — out of the goodness of their heart.

And it’s this genuine approach that actually grows your following 💖

🪞 reflect & reply 💬

How are you showing up as a positive influence for others this week?

So before you hit “post,” ask yourself:

👉 Will this make someone’s day better?
👉 Will it help them think, laugh, or learn something new?
👉 Will it make me proud to share this as me?

If the answer’s yes — you’re already influencing in the best way possible. 💗

Brianne Fleming

headline of the week 📰

A video of a man reviewing a resume in the middle of a Jonas Brothers concert is going viral. And now, everyone is rallying behind the applicant — the mysterious Scott Kelly — and hyping him up to land the job.

Even the Jonas Brothers themselves stepped in as job references in the comment section.

With over 45 million views, countless brands are also behind Scott Kelly.

Check out the comment section to see how each brand gets in on the moment while staying true to who they are. It's a brand voice masterclass.

WATCH: Get Scott Kelly a Job 💼

throwback thursday ⏪

Before influencers were a thing, we all just wanted to be like Mike.

Gatorade’s 1991 campaign made Michael Jordan more than an athlete — he was the blueprint 💯

Kids sang the jingle, copied his moves, and believed a sip of Gatorade might make them a little more like MJ.

It makes me wonder... was Michael Jordan the original influencer?

WATCH: 'Be Like Mike' 1991 🏀

faves & finds 😍

The main theme of this week's newsletter is not to be an influencer, but to be a good influence, and no one exemplifies that more than Robert Irwin.

As Dancing with the Stars becomes the hottest show on television right now, I learned that Robert Irwin has the biggest social following out of the entire cast of actors, creators, athletes, and more.

Just like his dad, Robert uses his voice and platform to push a purpose, not a product.

If you're not one of his 9 million TikTok followers, his passion for wildlife (and hilarious wit) will be a highlight of your feed.

FOLLOW: Robert Irwin's Adventures 🐨

laugh out loud 🤣

work smarter 🧠

Great at making content, but forget to promote it properly? There’s a Zap for that ✨ Try this automation in Zapier:

Pick a trigger — whenever a new YouTube video, blog post, podcast episode, or product goes live.
Add an action — Zapier pings Slack or creates a task with your promo checklist: share on LinkedIn, email your list, create clips, post to IG Stories, etc.
Mark as done! Teammates can react with a 👍 to automagically mark tasks complete 🪄

Try It: Create Your Zap ⚡️

#PopChat news 🎉

One of the best ways to ~know your audience~ is to know pop culture.

Tomorrow on #PopChat, we'll dive into the latest trending topics and industry news!