How to become a morning person β˜€οΈ


If you've ever struggled to show up for the things you want to do β€” whether it’s working out, writing, or building a habit β€” you’re not alone.

There's a key to accomplishing any goal: community ✨

In fact, community made the unthinkable happen... I became a morning person!!!!

Not just any morning person, but one who works out before the sun comes up.

Seriously, who am I?!

A few neighbors and I realized we each had a Peloton bike, but none of us were consistent.

So we made a pact: send a 5:45 a.m. wake-up text β†’ be on the bike by 6 β†’ three times a week.

The result? We all show up.

I confess β€” I ride in my pajamas, bleary-eyed and cursing at my instructor β€” but still, we show up.

Having people count on me made my goals doable in a way they never were alone.

πŸͺž reflect & reply πŸ’¬

What’s something you’re trying to do alone that could be easier with a little community behind you?

What I learned:​
πŸ₯° Motivation feels easier when it’s shared
πŸƒβ€β™€οΈ You show up more when someone’s counting on you
βœ… Goals feel more achievable when you move with others

So here’s a challenge: pick one thing you’ve been avoiding, and bring friends along for the ride. You'll be surprised what you can do together πŸ’ͺ

​Brianne Fleming​

headline of the week πŸ“°

I WAS WRONG.

I've always said the most fool-proof way to create more impact in marketing is feature cute dogs in your content 🐢

But Ring’s Super Bowl ad, which shows AI cameras helping find lost dogs, is sparking a ton of backlash.

Critics are calling it creepy and dystopian, warning that it could normalize neighborhood-wide surveillance, scan footage without consent, and even be used to track people.

Did this ad creep you out? I love how the brand Wyze, a Ring competitor, responded with their own spoof of the commercial!

P.S. did you know there are 'Lost Dog' Canva templates? 😭 I hope you never need them!

throwback thursday βͺ

Long before brand collabs were everywhere, Ben & Jerry’s was pioneering pop culture marketing as we know it...
​

This week marks the anniversary of their iconic Cherry Garcia flavor β€” named after Grateful Dead guitarist, Jerry Garcia.

But the best part is that this wasn't a paid partnership or limited release. It all started with a fan's suggestion mailed in on a postcard.

​The full story is pretty amazing.​

Cherry Garcia became one of Ben and Jerry's top 3 flavors, proving that some of your best ideas can come from your customers.

Feeling creative? You can join the fun too and submit your own flavor idea on Ben & Jerry’s website!

I’d love to see Taylor Swirl.

faves & finds 😍

Real estate is wildly competitive. Every listing looks the same. Every agent sounds the same. Standing out can feel impossible.

But Breanna Banaciski of Tampa, FL has grown to over 400K followers on Instagram alone by sharing her refreshingly hilarious home tour videos.

Her videos are basically comedy sketches, roasting both the listings and the imaginary home buyers with unfiltered, sarcastic humor.

​In an interview for Realtor.com, Breanna said:

"I've always wanted to do stand-up comedy, I just never got around to it, so I guess I'm doing it now β€” just inside of a house that's for sale."

The secret to standing out is always to be more you.

laugh out loud 🀣

campaign of the week πŸ“ˆ

Okay, as a diehard BSB fan, of course I love this...

With Valentine's Day around the corner, Pizza Hut just launched heart-shaped pizza inspired by the Backstreet Boys song, "Shape of My Heart".

"Shape of My Heart" was released more than 25 years ago, but the Backstreet Boys' staying power is clearly going strong.

Did you know the "Shape of My Heart" music video holds the record for most days at #1 on TRL??? ✨ iconic ✨

Anyway, I know what I'll be doing for Valentine's Day πŸ˜‚ πŸ•

#PopChat news πŸŽ‰

#PopChat’s back, ALRIGHT!!!
​

I took a short maternity break (oh yeah, I had a baby last month!) but now we’re officially back in the chat πŸ’•

This week, we’re breaking down Super Bowl ads (not one, but TWO Backstreet Boys commercials?!) and more pop culture headlines to learn from.

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New to #PopChat? It’s where marketers, creators, and pop culture fans come together every Friday to about what’s capturing attention online.

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It's great to be back in your inbox after my maternity hiatus. If you have any parenting advice to survive with 2 under 2, please share!

Here's another emoji riddle:
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​Can you guess the song title? Reply with your answer!

πŸ“žπŸ™‹πŸ»β€β™€οΈπŸ€·πŸ»β€β™€οΈ

Hint: This song took off after Justin Bieber tweeted about it in 2011

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Let's Collab πŸ’•
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Looking to strengthen your content strategy, reach marketing professionals, or elevate your next event? Here’s how I can help:

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