Since James Van Der Beek’s passing last month, I’ve been revisiting his work... from Dawson’s Creek to old Dancing with the Stars clips to a recent viral video of his 9-year-old daughter offering tips about grief 🥺
The latest gem I found was an August 2025 Instagram video about creativity, where James talks about how we often chase goals set by younger, less wise versions of ourselves.
He challenges us to revisit them through a new lens, and have the courage to let go.
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How much happier would we be if we erased those outdated goals, forgive ourselves for not the meeting them, and just go after something that lights us up?
— James Van Der Beek
Hearing James' message, I kept thinking about how much has changed, both for me personally and in the world around us...
We survived a pandemic that reshaped how we work, connect, and live our lives.
I became a mom, learning a new kind of patience, love, and perspective I never knew I needed.
And I'm sure you've evolved, too.
🪞 reflect & reply 💬
What's a goal you set for yourself that now feels outdated?
It's time we pause and ask ourselves if our old goals still serve us. Letting them go can open the door to something better.
Take it from James... our creativity doesn’t need more pressure. It needs a reset.
Social media wouldn’t be what it is today without… Ozzy Osbourne?!
When The Osbournes hit MTV in 2002, there wasnothing like it. Reality TV back then was all competitions (Survivor) or strangers living together (The Real World).
Then came Ozzy, Sharon, and the family— with cameras in their home capturing unfiltered, everyday chaos.
It popularized the docu-soap format: filming real people but editing their lives like a soap opera. It paved the way for shows like Laguna Beach, Keeping Up with the Kardashians, or more recently, The Secret Lives of Mormon Wives.
The Osbournes showed that audiences craved a peek into everyday life that was messy, raw, and authentic.
In social media, nothing moves faster than sports. You have to share play-by-plays, churn out graphics, and react in real time, all with the unpredictability of how the game will end.
The Miami Heat social team got to live that thrill on Tuesday when Bam Adebayo scored 83 points, the second-highest in NBA history, surpassing Kobe Bryant and chasing Wilt Chamberlain’s 100-point game from 1962.
Of course, we need a place to discuss all the epic memes and brand responses to Donna Kelce's home renovation and so much more!
This was my favorite brand tweet, shared by my former colleague, Sam Ellis!
Let's dish tomorrow on #PopChat — the livestream where marketers, creators, and pop culture fans come together every Friday to chat about what’s capturing attention online!