I saw a post in a local Facebook group the other day that bummed me out 🥲
A small boutique owner was struggling. Sales were down. Traffic was down. And this was during what should be her busiest season.
I did some digging and noticed the shop had a consistent, active, and overall solid Instagram presence.
So why not meet their audience where they already are? 🤔
That’s where live shopping comes in — selling products in real-time through live video.
Live shopping isn’t new — you’ve seen it on QVC! But for years, live shopping felt reserved for big brands and big production budgets.
Now? Anyone can do it on social media 🎉
The great thing about live shopping is how it flips a traditional in-store experience on its head…
Think about walking into a quiet store. Products sit on shelves waiting to be discovered. If you need help, the ice has to be broken — and asking questions can feel awkward.
Live shopping removes that friction by letting business owners lead the interaction 🤩
🪞 reflect & reply 💬
When you’re in a store, do you usually want someone to help — or would you rather be left alone?
If you run a local boutique, a live shopping stream could look like:
A “Gifts Under $50” live where you walk through bestsellers
Styling one piece three different ways for three different people
Creating gift bundles in real time based on viewer comments
Answering sizing, fit, or care questions live instead of later in DMs
It’s a more active use of your time than passively sitting behind a register waiting for someone to walk in.
So if sales feel slow, the issue probably isn't your product. Your audience just needs a more convenient way to learn about it.
I put together a beginner’s guide to live shopping to help you get started. Share it with a small business owner who could use a holiday sales boost!
Here’s what’s interesting: on YouTube, the Oscars won’t be just one night... They’ll live on as clips, reactions, and commentary long after the show ends — and without copyright flags!
And the live conversation may finally stay in one place. No running to Twitter for reactions. The comments are the second screen.
Now I wonder… does this mean acceptance speeches can finally run as long as the winner wants?
One of the most underrated holiday movies: Jingle All The Way, starring Arnold Schwarzenegger.
Released in 1996, it follows Howard Langston on a frantic mission to score a sold-out Turbo Man toy for his son. Chaos ensues, but it perfectly shows the power of FOMO.
As marketers, we know limited supply can make people do some pretty wild things — especially parents trying to make their kids happy!
Speaking of throwbacks, here’s one of my favorite podcast episodes with Azad Yakatally, where we dive into how scarcity fuels sneakerhead culture.
Distractions are productivity killers. Zapier can help you set up a blissfully uninterrupted power hour ☺️
Whether you’re editing a video, podcast episode, or design, here’s how to dive in with complete focus:
Pick a trigger — drop any file into a “Start Editing” folder in Google Drive or Dropbox. A script, thumbnail draft, VO clip, or even a blank file signals it’s go time.
Add actions — Zapier creates an editing checklist in Notion, Trello, or ClickUp, starts a 60-minute timer, and updates your Slack status to “Editing — back soon ✌️".
Voila! 🪄 Your work session kicks off the moment you upload your draft.
Yes, The Oscars are moving to YouTube, Instagram Reels will soon be on your TV, and a new Netflix movie is in the works thanks to the Taylor Swift effect. And that’s just scratching the surface of this week’s pop culture headlines 🔥